Andi Hendrickson | Copywriter + Creative Branding
Copywriting & Creative Branding
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BLUE TAX WEEK

360 advertising awareness campaign for the pink tax, targeting men.

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BLUE TAX WEEK

The majority of products on the market that we think of as gender-neutral are actually designed for men by default. The pink tax refers to the extra amount women are charged for products or services that are marketed to them with pink packaging, smaller sizes and flowery design. And most of the time, everyone is oblivious—especially the guys, who are still earning more, and spending less. If men paid more for products made just for them, they’d understand the absurdity of a gender-based tax.
But hey, that’s just the price of being a man.


Copywriting: Andi Hendrickson, Lyda Caceras
Art Direction: Jess Robinson

 

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Blue Tax Week - Print
 

MICROSITE - WHYBLUETAX.COM

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